The full report explaining how Forrestor Research arrived at these numbers costs $1999, so you’ll have to forgive me for not providing anything to substantiate these figures. Social media marketing is currently worth just over $700MM today, so if this holds true, Web 2.0 companies may finally be in a position to earn positive returns on their investments. Another interesting one — mobile marketing is expected to grow from $391MM today to almost $1.3B in 2014. As most of you probably know, I’m a big fan of mobile and have been for quite some time — with cell phones greatly outnumbering computers and wireless Internet plans becoming cheaper every year, Internet penetration stands to increase substantially in coming years and those who find out ways to best monetize that traffic stand to gain enormously. Ad spending on search marketing is expected to increase to $31.5B, up from about $15.4B today. Display advertising is expected to grow from $7.8B today to $16.9B in 2014 — Unsurprisingly, the slowest growing (percentage-wise) online spending will be with email marketing — predicted to increase by just 11% per year to arrive at $2.08B in 2014. I must admit — I don’t follow email marketing trends at all, however I’m surprised to see it’s growing at all — just doesn’t seem as effective as the other options we have available today. All told, online ad spending is expected to rise between 12% and 21% annually over the next 5 years which is a pretty healthy sign that while offline advertising struggles, online advertising is still chugging along just fine.

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2. Mobile Web Usability
3. Real-Time Search and Social Media