Selling LLLL.coms on eBay? Don’t forget to put “LLLL” in the Title!
Selling a domain and selling a domain on eBay are two completely different things. If you want your domains to sell for top dollar on eBay you’ll need to read this post on how to make your domain listing stand out from the rest. It’s not just about having a good domain and proper presentation is important. Targeting your domain to the right people on eBay requires carefully selecting a title, displaying an eye-catching photo, and writing a listing which makes visitors want to buy your domain. Competition is fierce and you’ll be up against domainers who have sold thousands of domains on eBay. Think you’re up for the task? Selling domains on eBay for good prices isn’t always easy, however if you can master it, it’ll be one more venue to sell domains at.
You’d think it’d be somewhat obvious that if someone were looking to buy LLLL.coms on eBay, they’re probably going to use “LLLL.com” or “LLLL” as a search term… So, why are a large number of domainers selling LLLL.coms on eBay without putting these words in the title?
Take TPGY.com as an example, with title ”TPGY.com - Triple-premium domain name”.. It’s a fairly descriptive title and certainly gets across the point that the domain being auctioned is TPGY.com and that it is a triple premium LLLL.com. So why not call it what it is — a triple premium LLLL.com instead of calling it a triple premium domain name? Yes, I’m sure far more people search for “domain name” on eBay than they do LLLL.coms, however, how many of those people typing in the search term “domain name” are actually looking for a 4 letter .com? What’s wrong with describing it as “TPGY.com - Triple-premium LLLL.com Domain Name”? That would seem to cover all the basics… If we wanted even more attention, why not replace Triple Premium, a term which I doubt even domainers would use when looking for LLLL.coms on eBay, with another more descriptive term which will either increase the probability of the listing being found or increase the probability of those who find the listing clicking on the link and viewing the description?
As LLLL.com domainers, most of us know what a triple premium is. When I see a triple premium, I know it’s a triple premium and nobody needs to tell me that a particular LLLL.com is a triple premium. If I’m a new domainer or new 4 letter .com investor, I probably don’t have the least bit of a clue what a triple premium is, so again, this is something which isn’t adding value to the listing and is using up valuable letter space, maybe even confusing some newer domainers wondering what the heck a triple premium is! People put “LLLL.com” or “LLLL” in their listing not because us LLLL.com investors need to be told that a particular domain is an LLLL.com — they put it in their because a lot of 4 letter .com investors search for 4 letter domains by typing in “LLLL” or “LLLL.com”. The same can’t be said about the word triple premium (or quad premium, or single premium, …) The exception I could see here would be using a word like “Pronounceable” or mentioning that the domain is a CVCV — these do add value because they may cause the domainer scrolling over the domains to take a second look at them if they didn’t notice right off that it’s a CVCV (like any of us pros do that!
) or that it is indeed pronounceable.
One positive thing to mention is that the seller is using an image which shows the name of the domain being auctioned – could be a better, more eye-catching one, however it’s certainly better than no image.
Now I made a whole long post describing what I saw wrong with how this domain was listed — I wouldn’t do that unless I saw this happening more often than it should (which should ideally never happen if people care about getting top dollar for their LLLL’s on eBay). Seems at least 1-2 a day (and sometimes more) forget to put “LLLL” in their listings. This is a lesson which applies to other domaining segments as well — don’t list a 5L.com without putting 5L.com and LLLLL.com in your title, don’t list an LLLL.net without putting LLLL.net in your title, etc.
One last thing, if you’re thinking about starting to sell LLLL.coms on eBay, please do everyone buying and selling on eBay a favor and don’t keyword spam “1 2 3 4 5 Letter LLLL.com Website Domain Name LLLL.net” — it just makes it harder for buyers to find what they’re actually looking for.
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April 24th, 2009 at 6:48 pm
Shoulda had me guest-blog most of this topic
April 24th, 2009 at 6:56 pm
Sure should’ve seeing as you taught me the ropes