Think there’s something wrong with selling domain name parking accounts? At face value, it seems innocent enough. Ask yourself why people are buying these domain name parking accounts. Did they not qualify for a domain name parking account at that domain name parking company? If so, what right do you have to sell them your domain parking account so they can get in? In case you didn’t know, the most common reason people attempt to buy domain name parking accounts is so they can commit click fraud. Click fraud hurts everyone from domain name investors who will end up getting paid less per click, to advertisers who are getting zero return on their investment, and finally domain name parking companies which have to waste resources on combating a problem which has been magnified by the actions of some domain name investors. Don’t sell your domain name parking accounts.

Selling domain name parking accounts is against the Terms of Service of every domain name parking company. By doing this, you’re not only abusing the trust and breaking the rules of the domain name parking company (and their upstream provider), you’re also hurting all domainers in the process.

Most of the people who buy domain parking accounts are doing it to commit click fraud. Quite predictably, those engaging in click fraud will burn through a lot of domain name parking accounts fast — hence the reason some attempt to buy existing domain name parking accounts so they may continue to commit click fraud. Others will open new accounts using stolen or created identities, or simply switch to a different domain parking company and start committing click fraud once again.

Click fraud will never convert for advertisers. Most advertisers are paying for clicks expecting that a certain percentage of the clicks will convert into either a sale or a certain action being taken (eg. applying for a credit card). If an advertiser is unable to convert a sufficient number of clicks into the sales or actions, they’ll be left with no choice but to either lower their bids or cease purchasing paid clicks altogether (eg. moving to a Cost Per Action or other online or offline advertising platform).

While some domainers may have less devious reasons for wanting a domain name parking account, such as not having enough domains or enough quality domains to qualify for one with a particular domain parking company), it’s still against the parking company’s terms of service and you’re abusing the trust they placed in you by doing this.

Parking companies need to maintain high quality traffic. Selective parking companies are able to give their members “on average” more parking revenue because they’re selective about the domains and domainers they allow to park domains on their parking platforms. Lowering overall traffic quality by selling your domain parking account to someone whose domains didn’t meet the minimum quality requirements or chooses to engage in click fraud hurts everyone – domainers, advertisers, the domain parking company, their upstream provider, and YOU, because the domain parking account he bought off you was created in your name. 

Related posts:

1. Click Fraud Report
2. Traffic Arbitrage and Monetization
3. Free 2.0