Effectively Selling Bulk Domains
Daniel on Namepros posted a real shocker of a sale. Looking over the 26 LLLL.coms in this lot, we find 6 regular quad premiums, 1 quad premium VVVV.com (EOEI.com), 1 CVCV, a dictionary word (EKED.com) and a 2 rare LLLL.coms (FHFF.com, SQQQ.com). The other 14 LLLL.coms in the lot are of negligible value — let’s just consider them worth $0 for simplicity.
Since April 1st, 2009, there has only been 1 quad premium LLLL.com sale below $100 (OTRF.com sold for $85 on April 7th). There have only been 11 reported quad premium LLLL.com sales below $110 this year out of 768 documented LLLL.com sales on LLLL Sales. It would seem fairly safe to assume a minimum wholesale of at least $110 on each of these 6 quad premium LLLL.coms. That puts us at $660 so far.
Looking at quad premium VVVV.com sales data, we see that all 21 sales since January 2007 (over 9 months before the LLLL.com buyout) have been for $210+ and 19/21 being for $300+. Knowing this, it’d be fairly safe to assume EOEI.com is worth at least $250. That puts us at $910 so far.
The lowest double premium or higher quality CVCV.com sale this year was QOXO.com which sold for $206 in February, however it was resold in April for $600. No other CVCV.com sale with 2+ premium letters (and there’s been 98 of them) has been below $261, so let’s be conservative and call this a $260 CVCV. We’re now at $1210.
SQQQ.com is a triple repeat LLLL.com following a BAAA letter pattern. The lowest recorded triple repeat BAAA-LLLL.com sale this year was LQQQ.com which sold for $103.50 on April 30th (second lowest was BQQQ.com at $125 in March). Seems fair enough to suggest a minimum wholesale of $100. So we’re at $1310.
FHFF.com — a quad premium triple letter LLLL.com, this time following a BABB letter pattern. There have been 12 quad premium triple letter LLLL.com sales this year, all of which were for $140+. Let’s just assume FHFF.com is worth at least $140, bringing us to $1450.
Now, how about EKED.com — a dictionary word, a highly pronounceable triple premium VCVC.com… This lot on eBay sold for $1365, so we’re well over that even if we assume EKED.com is worth $0 which it obviously isn’t. Very little effort was put into coming to these prices — I tried to put myself in the shoes of a potential buyer and what I would do if I were interested in them — look at what similar LLLL.coms have sold for recently and intentionally priced everything out as if it was near the minimum wholesale in it’s market segment, saving me the effort of googling the domains, checking for acronyms, search queries per month, traffic, etc.
If you’ve read up to this post, I probably don’t have to tell you the lesson to be learnt from this post — bulk LLLL.coms sell poorly, bulk LLLL.coms of varying quality sell far worse. I made a post on putting good and bad LLLL.coms in the same bulk lot a few months ago, however after seeing this recent sale, I thought it’d be best to post about it again for anyone who may have missed it the first time. Short domains are no different in this respect than keyword domains — would you put a domain such as Laptops.com for sale in the same bulk lot as Laptops-4-U.com? It really makes no sense to do so — the people interested in Laptops.com aren’t going to be interested in a such a domain and most people interested in such domains don’t see the value in or can’t afford premium domains. One of the things I hate most as a domainer is having to buy domains I don’t want. If I’m interested in a particular LLLL.com, however it comes accompanied by 10 or 20 other LLLL.coms I’m not interested in, chances are I’ll pass unless the lot is selling for so much under it’s reseller value that it’ll more than be worth my time to buy the lot and resell the LLLL.coms I don’t want.
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July 11th, 2009 at 10:50 am
Newsflash!!
“premium”, “double premium”, “triple premium”… “quad premium”… wtf are you talking about?
These LLLL are all pretty much worthless, only the idiots who got suckered into the bubble “buy-out” have any comprehension as to what the difference between a premium and quad-premium is..
there’s a reason stacks of these are dropping, and it’s because the sheep stopped following other sheep, and they ran out of suckers to flip to.
I’ll say what everyone else is thinking… move on to something else, really.
July 11th, 2009 at 10:59 am
Hi Kevin,
The quad premium LLLL.coms, rare LLLL.coms, and higher quality LLLL.coms all had value long before the LLLL.com buyout, meaning they did have some value beyond “buyout hype”. This domain (LLLL.com) for example was getting 1800+ type-ins per month undeveloped, so lumping all non-dictionary words of 4 letters in length into the same basket really is nonsensical. Yes, there are a lot of bad LLLL.coms — there are also a lot of good ones: http://www.llllsales.com/index.php?d=2009&do=g&sc=price
July 11th, 2009 at 11:59 am
I have to agree with Kevin. I can’t believe that people are even interested in this stuff. I can see LLLL.com getting type in because of it’s relationship with the industry, but LLLL.com’s in general simply have no reasonable value unless you know of an end user that wants them, and that can be said for ANY domain. All domains are unique, no two are alike, in the domain world uniqueness alone is not sufficient to bring value, lkasjrfawrjgakwrgkalwrv.com is unique as well.
Troy
July 11th, 2009 at 6:56 pm
I think to a certain extent LLLL.coms have become “domainer collectibles”, much like LLL.coms. I’ve watched LLL.coms go from $200 to $7600, and now back to $3000 — while end user demand increased, it certainly hasn’t increased anywhere near 15-fold like prices have. Some people collect short domains much as some people collect antiques. Personally, I don’t understand the logic behind paying $3000 for a weak LLL.com that stands very little chance of ever finding an end user. At least with LLLL.coms, most of them are cheap enough that having one or two as “collectibles” isn’t tying up a sizeable amount which could have been earning you parking revenue or end user sales.
July 13th, 2009 at 11:09 am
Troy said it best. LLL are limited, so they should be more valuable. Perception, consensus and then value.
I can understand Gold is limited, unique, thus its value.
But, why is XKM.com more valued than Zulu.com? Stupidity rules.