Click Forensics released a press release on July 23rd reporting that click fraud rate was 12.7% in Q2 2009, down from 16.2% in Q2 2008. As domain and website monetization companies become better at detecting click fraud, the “skill” required to get away with click fraud has been increasing. Click Forensics also reported that publisher collusion fraud on ad networds has been on the rise. 

Another interesting click fraud report came from Anchor Intelligence, reporting that attempted click fraud has increased from 21.7% in Q1 2009 to 22.9% in Q2 2009. 

With attempted click fraud on the rise and actual click fraud declining, it’s good to see that domain and website monetization companies are winning the click fraud battle.

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